Social Media Manager & Website Administrator
October 2015 – Present

  • Managed 50,000+ products on Magento Community and ERP Next
  • Wrote and designed weekly staff newsletters and monthly eDMs on MailChimp
  • Managed the company’s Facebook, Twitter and LinkedIn pages, tripling the number of followers on Twitter and LinkedIn
  • Created daily, monthly and yearly content calendar and performance reports
  • Wrote and edited weekly blog posts on libraries, online resources and mainstream media
  • Edited and created graphics for web images, promotions and communications
  • Managed tech projects, monitored budgets and ensured timeline is being met
  • Liaised with both internal and external stakeholders to improve customer service

Website Content Manager (Junior)
Milan Direct
September 2014 – September 2015

  • Wrote and edited content and images for 8,500+ furniture, homewares and other product listings
  • Managed product categories to ensure that customers easily find what they need
  • Actioned price, stock, date and other product updates on Magento Enterprise
  • Created a short description generator on Microsoft Excel
  • Performed web testing and assisted with the development of the company’s mobile site
  • Liaised with other teams to make sure that the website is fully accurate and up-to-date

Community Manager
October 2013 – September 2014

  • Wrote and edited content for 100+ yoga and health retreat listings, keeping in mind SEO and other link-building practices
  • Wrote and edited news articles to keep website visitors up-to-date with relevant yoga information
  • Published weekly newsletter every Monday for promotions and communications purposes
  • Managed the company’s social media accounts, including Facebook, Twitter and Pinterest, to increase website traffic via Hootsuite
  • Scheduled timely promotions for various yoga retreats and retreat organisers via social media and email newsletters
  • Trained employees in listings creation and social media management
  • Used Google AdWords to keep track of keyword usage in the yoga travel industry
  • Compiled a wiki together with the other team members to create a comprehensive guide for new recruits, with a focus on creating pages for social media, newsletter, and marketing and promotions

Communications Officer
Koalisi Seni Indonesia
July – October 2013

  • Wrote standardised company profiles to support the development of arts in Indonesia in both Indonesian and English
  • Liaised with several arts organisations in Indonesia to ensure content accuracy

July – October 2013

  • Created yoga retreat listings from many different organisers and edited them to fit company standards
  • Liaised with retreat organisers, processing their feedback effectively and efficiently
  • Handled administrative and customer service duties with both retreat organisers and participants


Social Media Intern
Meld Magazine
October 2013 – August 2014

  • Managed the organisation’s Pinterest account, from research and planning all the way to evaluation

Junior Reporter
Meld Magazine
October 2012 – October 2013

  • Wrote around 20 articles catering to international students with a focus on entertainment and lifestyle
  • Gained experience using WordPress, interviewing individuals, gathering news stories, as well as publishing, writing and editing in an online setting
    Networked with visiting journalists from Indonesia

Administration Coordinator
PPIA University of Melbourne
2011 – 2012

  • Coordinated a team involved in the registration of members and other membership responsibilities
  • Facilitated communication between Indonesian students in the University of Melbourne
  • Upgraded the organisation’s members database

Media & Publication Officer
PPIA University of Melbourne
2010 – 2011

  • Managed PPIA’s website and integrated social media into the organisation’s communication network
  • Worked with a diverse team from other Indonesian organisations across Victoria
  • Assisted in the planning, management, sales and promotion of Et Cetera 2011, an annual cultural event produced by the organisation


Masters of Publishing and Communications
University of Melbourne, Australia
2014 – Present

  • Gained insight into the publishing industry, with a focus on public relations and business communications
  • Acquired editorial skills, including manual copyediting and digital copyediting

Bachelor of Arts
University of Melbourne, Australia
2010 – 2013

  • Majored in Media & Communications and Creative Writing, with a focus on marketing, media, journalism, and writing
  • Acquired writing, research, and presentation skills, steadily maintaining an above average mark across various Arts disciplines
  • Assisted the Melbourne University Indonesian Students’ Association as a media and publication officer for a year, and then as an administration coordinator the year after

Exchange Student
University of East Anglia, England

  • Majored in Media & Communications and Creative Writing, with modules on journalism, short fiction and poetry
  • Secured the Global Mobility Grant


Microsoft Office, Adobe Photoshop, Adobe InDesign, WordPress, Tumblr, Twitter, Facebook, Pinterest

English, Indonesian, HTML, CSS

Piano, Violin, Band